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Lower Merion School District



Ace the Ram (ATR) Records: a student-run music company that operates all aspects of a modern music label. Through weekly meetings, the team searches for and signs musical talent, helps record and produce music and then markets and sells the final product. ATR has a distribution deal that gets music everywhere from Amazon to iTunes with all profits donated to Alex's Lemonade Stand. ATR has its own line of merchandise and produces concerts and events in the area.

Students are mentored by two alumni – Andy Hurwitz, a local record executive who will serve on the Innovation Center's Advisory Board; and alumnus Aaron Magner '94, a successful professional musician. With music as the foundation, Hurwitz, Magner and a team of local music industry professionals share real-world lessons about business, entrepreneurship and what it's like to really "work" in the industry. ATR holds weekly staff meetings in the "Innovation Center" office in the administration building and students work 1-2 additional days per week with their peers. More than 100 students participated in ATR projects during the first two years of operation. The core ATR student management team is approximately 10 students.

Emily's Entourage: a non-profit organization dedicated to raising awareness and money to find a cure for Cystic Fibrosis, a fatal genetic disease that affects the lungs and digestive system. Co-founded by three siblings -- Julia, Coby and Emily Kramer-Golinkoff (all recent LMHS grads) – EE's inspiration is Emily, who valiantly pursues life full-speed despite advanced and progressing CF. EE utilized the Innovation center for office space and technology to create a successful viral video that has helped raise hundreds of thousands of dollars for the cause.

Wiz Kid Communications: a student-operated communications firm that provided web and graphic design, social media consulting, market research and public relations support to local clients. Founded by Phil Hayes (Harriton '12), WizKid operated out of the Innovation Center office from May-August 2012 and worked on projects for several local non-profit organizations and corporate clients. The District supported the WizKid team with mentorship, office space, tech support and "venture capital" from alumni. Hayes and his team of Harriton and Lower Merion students participated in several local entrepreneurship workshops and toured a local startup incubator to gain additional ideas and insight in working in an entrepreneurial environment. Wiz Kid eventually became Philly App Co., which develops mobile apps for small businesses.

Freshmen Select: an urban lifestyle apparel company operated by young alumni from Harriton and Lower Merion. Freshmen Select utilizes the Innovation Center for office space, technology and mentorship and has developed projects with current LMHS and HHS students. Each product features a unique design, and all apparel is hand-printed in a Philadelphia studio. Freshmen Select has partnered with Lower Merion High School for an exclusive line of branded apparel.